Reimagining Kellton Tech: A Decade of Transformation

Overview

About Kellton

Kellton Tech is a leading global IT solutions company with a strong presence in the fields of digital transformation, enterprise solutions, and technology services. Founded in 1993 and headquartered in Hyderabad, India, Kellton Tech has expanded its operations across North America, Europe, and Asia. The company’s mission is to empower businesses through innovative technology solutions, helping them achieve operational excellence and superior customer experiences.

The Challenge

As a company at the forefront of digital innovation, Kellton Tech recognizes the importance of having a highly effective online presence. The existing website, however, was outdated and failed to reflect the company’s dynamic and forward-thinking brand.

Objective

Kellton Tech aimed to overhaul its website to create a modern, visually appealing design that reflects the company’s innovative spirit and technological prowess. The focus was on enhancing the user experience through improved navigation and information architecture, ensuring the site is fully responsive for consistent performance across all devices, and implementing an efficient content management system for easy and frequent updates.

my role

UX Designer

timeline

2 Months

platform

Web Responsive

tools

Figma
Miro
Jira

The Process Adopted

We went ahead and learned about Kellton’s past and what it has been delivering to it’s clients. We looked at multiple competitors and our goal was clearly to outrun and be the best at our re-branding to showcase a story of hardworking professionals.

Sitemap

The sitemap of Kellton Tech’s revamped website is strategically organized to enhance user navigation and accessibility. It features clearly defined sections for key areas such as Services, Industries, Case Studies, About Us, Careers, and Contact. Each section is meticulously structured to provide intuitive access to relevant information, ensuring a seamless user journey. The sitemap also includes dedicated pages for the latest news and insights, client testimonials, and resource downloads, all aimed at delivering a comprehensive and user-friendly experience.

Style Guide

The style guide for Kellton Tech’s new website design emphasizes a clean, modern aesthetic that aligns with the company’s innovative and technological identity. Typography features sleek, sans-serif fonts for readability and a contemporary look.

Visual Design

Key Learnings

Redesigning for Kellton, a focused journey, has been challenging but, at the same time, one of the best experiences I have had. Some of the key learnings were:

Learned a lot about the service industry and its competitors.
Research is Key.