About Flowcode
Flowcode transforms the way brands connect by merging the offline and online worlds through advanced QR code technology. Trusted by iconic brands like the NBA, BMW, and NBCU. Flowcode’s achieve 18% more scans than standard QR platforms.
My Role
I designed more than 12 features in a span of 8 months but for today, I’m showcasing 2 major features that had impact on revenue growth for Flowcode.
Chapter 1 - About Project
Context
Asset-level Tagging is a new feature that will allow creators to tag codes or pages with characteristic information. This feature is being built so we can build a foundation for robust organizational, analytical and personalized experiences within the platform for majorly our enterprise members.
Lead Designer
SaaS Web/Mobile App
13 Days
Figma, Miro, Jira
Chapter 2 - Research
Chapter 3 - Exploration
Chapter 4 - Solution
We explored two different approaches for the tagging system: a simple keyword tagging system and a more structured system with predefined categories. Iterative feedback loops were crucial during this stage, ensuring our design remained user-centric and achievable.
Chapter 5 - Solution
Through internal reviews and stakeholder testing, we chose the keyword tagging approach, as it offered greater flexibility and aligned better with users’ existing workflows.
Chapter 6 - Outcomes
Key Learnings
