Anywhere Gym

Overview

Background

Nowadays everyone wants to become fit but the problem is no one has time to go to the gym or any other fitness centre. Neither they have any fitness diet which they can follow. So we have come up with the solution to it. We are creating an app where people can contact qualified trainers who can help them with the exercise and diet plan chart.

Objective

The first step in research is selecting a purpose which solves the user pain points that they face in their day to day activities.

my role

UX Designer

timeline

2 Weeks

tools

Adobe XD
Illustrator
Sketch
Whimsical
Jira

Research Goal

We believe customer satisfaction is the key to success. Your Gym is dedicated to provide people with the best online fitness centre where they can communicate with the gym trainers, check their proper diet plan and watch and do the exercise. After trying some brainstorming activities, our team is keen to know the hurdles that people are facing who really want to go to the gym but due to time shortage, they aren’t able to. Keeping this in mind, we can shape the design and make it visually rich.

Process we follow

There is a 4-step process that we follow where we start with user research and then understand their pain points. After collecting all the data from user, we will move towards wireframing and then redesign some real visuals.

Research Questions

[Need Based] What are the users’ current pain points? Why is it essential for our user to use our app? [Behaviour Based] Which app users are using for the fitness purpose? How do they interact with current app they are using and what categories they love?

Method

30 minute interview either in person or video, to gather in-depth qualitative data with 5 core target audience. The researcher will use the interview script as a guide and ask follow-up questions based on answers from the users.

User Personas

Likes Qualified trainer who can guide in the proper hierarchical way. Customise a fitness and diet routine that works . The user enjoys his/her freedom to choose the time that suits them to do exercise. The fees should be pocket-friendly.
Dislikes Fix time of exercise. Hard to follow the diet chart. Very expensive package rates and charges differ from trainer to trainer. All the apps look similar to each other, don’t feel pleasing while using it.
Our product’s features depends upon our customers. So what users expects from us, we have to deliver the same, otherwise the user will never be satisfied and an unsatisfied person will never come back again.

Information architecture & customer journey mapping

After understanding the user likes and dislikes, we came up with the feature which we wanted to put inside our app.

Customer Journey Mapping

This Journey is based on one customer. We noted down all of her journing and reaction/emotions regarding the current app she is using.

This Daisy Rogers, 26 year old and live in New york and she is our one of the ideal customer.

Scenario: Within half an hour, she has to reach the office. So when she will do the exercise.
Expectation: She can do her exercise and take proper diet and doesn’t get late for office.

Create the wireframing, define the Styleguide & Visuals

UI Style Guide

We have to set the design document before implementing the designs. So we have to select the font, iconography, color which suits our branding and many more.

Typography

Catamaran Catamaran

The Catamaran is the font that shows the power, strength, focus, and sharpness. It’s a google font which means it is totally free of cost, fit to the client’s budget.

Color Palette
We choose our brand color Red because it’s a symbol of Energy, Strength, Power, Passion, Desire etc. So we feel we can move with Red as our primary color.